Insights and tips on how to nudge people to buy health and accident insurance

"Sonic seasoning" and how innovative multi-sensory experience design affects our senses and thus our decisions and behaviors.

How do you change minds and influence behaviors? How do you facilitate people to make better and more intentional decisions? Learning about human behavior and how we can inspire people to act has become widely popular in today’s society. One approach to not only talk the talk but actually walk the walk is to use behavioral design.

Why we should consider boosting peoples competences as a way to influence behavior change.

We are happy to announce that Whateverland will collaborate with Linköpings University to research on sound for behavioral change (”sound nudges”). The project is financed by Vinnova and will extend over two years. The overarching aim of the project is to develop knowledge about how to effectively nudge people to change their behaviors towards sustainable actions.

Sound is intimately connected to emotion, attention and action. A basic function of the auditory system is to steer attention to information in the environment that we should prioritize and act upon2.